GB/T 40334-2021
Packaging—Accessible design—Information and marking (English Version)
- Standard No.
- GB/T 40334-2021
- Language
- Chinese, Available in English version
- Release Date
- 2021
- Published By
- General Administration of Quality Supervision, Inspection and Quarantine of the People‘s Republic of China
- Latest
- GB/T 40334-2021
- Scope
- This document provides requirements and recommendations for information and labeling on accessible design of packaging. This document specifies considerations and methods for designing and displaying information and labeling to ensure that packaging is accessible to the widest possible range of consumers through their perceptual and cognitive abilities. This document applies to information and labeling on consumer packaging. Not applicable to information and labeling of medical products and medical devices. The design considerations and methods specified in this document are intended primarily for designers, developers, and evaluators of packaging.
- Introduction
Interpretation of the core content of the standard
GB/T 40334-2021 is equivalent to the ISO 19809:2017 international standard, which proposes design requirements for multi-sensory information communication systems for consumer packaging. The standard particularly emphasizes the three-dimensional collaborative design of visual contrast enhancement, tactile markings and Braille systems to solve the packaging usage barriers of the elderly and visually impaired.
Comparison of key design elements
Design dimensions Ordinary packaging Barrier-free packaging Technical indicators Visual contrast No clear requirements Brightness contrast ≥ 70% ISO 24502 test method Font specifications Normal 6-8pt Minimum 1.5mm height (double for elderly users) ISO/TR 22411 Tactile logo No mandatory requirements Bump height 0.4-0.8mm ISO 24503 Braille system Special for pharmaceuticals General requirement 0.3-0.9mm bump ISO 17351
Special requirements design specifications
Visual impairment solution
The standard requires the use of triple redundancy design: ①High contrast text (white text on black background is best) ②Tactile guide gap (opening position mark) ③Audio QR code supplementary instructions. The case shows that the accuracy rate of shampoo packaging opening using this solution has increased by 82%.
Aid design for cognitive impairment
Through the graphics priority principle: ① prohibit the use of cursive fonts ② use ISO 3864-1 safety symbols for key actions ③ information density per square centimeter ≤ 3 elements. Tests show that this design reduces the time it takes for elderly users to understand by 47%.
Implementation recommendations
- Phase-based transformation: Prioritize high-risk packaging such as food and medicine
- Cross-departmental collaboration: The design team must include accessibility experts and representatives of disabled users
- Verification process: Must pass the 20 basic tests in Appendix C
- Continuous optimization: Establish a user feedback collection mechanism (Standard 4.3.5 clause)
Technology evolution analysis
Compared to the 1.0 stage of single Braille labels in the early 2000s, this standard represents the characteristics of the Accessible packaging 3.0 era: ① Multimodal information fusion ② Dynamic environmental adaptability ③ Full life cycle accessibility. In the future, it will develop towards smart packaging (NFC tags, pressure sensing prompts, etc.).
GB/T 40334-2021 Referenced Document
- ISO 17351 Packaging - Braille on packaging for medicinal products
- ISO 21067-1 Packaging - Vocabulary - Part 1: General terms
- ISO 24503 Ergonomics - Accessible design --Tactile dots and bars on consumer products
- ISO 3864-1 Graphical symbols - Safety colours and safety signs - Part 1: Design principles for safety signs and safety markings
- ISO 8317 Child-resistant packaging - Requirements and testing procedures for reclosable packages
GB/T 40334-2021 history
- 2021 GB/T 40334-2021 Packaging—Accessible design—Information and marking